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Hybrids in Hollywood: a study of the production and performance of genre-spanning films

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  • Greta Hsu
  • Giacomo Negro
  • Fabrizio Perretti

Abstract

Research suggests there are significant market penalties for organizations that do not conform to category boundaries in their product offerings. Yet, organizations continue to span categories despite these risks. In this study, we shed insight into why by examining factors that shape the attractiveness of producing hybrid (i.e. category-spanning) products. In particular, we argue that more ambiguous category schemas encourage hybridization. Moreover, there is potential for exceptional performance advantages for organizations that innovate through hybrids. We use data from the US feature film industry to test and find support for our hypotheses. Copyright 2012 The Author 2012. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved., Oxford University Press.

Suggested Citation

  • Greta Hsu & Giacomo Negro & Fabrizio Perretti, 2012. "Hybrids in Hollywood: a study of the production and performance of genre-spanning films," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 21(6), pages 1427-1450, December.
  • Handle: RePEc:oup:indcch:v:21:y:2012:i:6:p:1427-1450
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    File URL: http://hdl.handle.net/10.1093/icc/dts011
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    Cited by:

    1. Venkat Kuppuswamy & Peter Younkin, 2020. "Testing the Theory of Consumer Discrimination as an Explanation for the Lack of Minority Hiring in Hollywood Films," Management Science, INFORMS, vol. 66(3), pages 1227-1247, March.
    2. Haochuan Cui & Tiewei Li & Cheng-Jun Wang, 2023. "Climbing up the ladder of abstraction: how to span the boundaries of knowledge space in the online knowledge market?," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    3. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    4. Trapido, Denis, 2015. "How novelty in knowledge earns recognition: The role of consistent identities," Research Policy, Elsevier, vol. 44(8), pages 1488-1500.
    5. Susan Olzak, 2022. "The Impact of Ideological Ambiguity on Terrorist Organizations," Journal of Conflict Resolution, Peace Science Society (International), vol. 66(4-5), pages 836-866, May.
    6. Michael Lounsbury & Christine M. Beckman, 2015. "Celebrating Organization Theory," Journal of Management Studies, Wiley Blackwell, vol. 52(2), pages 288-308, March.
    7. Heewon Chae, 2022. "Income or education? Community‐level antecedents of firms' category‐spanning activities," Strategic Management Journal, Wiley Blackwell, vol. 43(1), pages 93-129, January.
    8. Christophe Boone & Serden Özcan, 2020. "Oppositional Logics and the Antecedents of Hybridization: A Country-Level Study of the Diffusion of Islamic Banking Windows, 1975–2017," Organization Science, INFORMS, vol. 31(4), pages 990-1011, July.
    9. Peter Younkin & Keyvan Kashkooli, 2020. "Stay True to Your Roots? Category Distance, Hierarchy, and the Performance of New Entrants in the Music Industry," Organization Science, INFORMS, vol. 31(3), pages 604-627, May.
    10. McMullen, Jeffery S., 2018. "Organizational hybrids as biological hybrids: Insights for research on the relationship between social enterprise and the entrepreneurial ecosystem," Journal of Business Venturing, Elsevier, vol. 33(5), pages 575-590.

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