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Competition and the Cigarette TV Advertising Ban

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Author Info
Eckard, E Woodrow, Jr
Abstract

The 1970 ban on television advertising for cigarettes constitutes a quasi-experiment allowing the effect of advertising on competition to be evaluated. Assuming the ban reduced the efficacy of industry advertising, an analysis of various proxies for competition before and after the ban enables one to deduce whether advertising promotes or limits competition among cigarette firms. The results indicate that in this case the restriction of advertising reduced competition. Copyright 1991 by Oxford University Press.

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Publisher Info
Article provided by Oxford University Press in its journal Economic Inquiry.

Volume (Year): 29 (1991)
Issue (Month): 1 (January)
Pages: 119-33
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Handle: RePEc:oup:ecinqu:v:29:y:1991:i:1:p:119-33

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  1. C. Robert Clark, 2003. "Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry / Restrictions et compétition publicitaire dans l’industrie des céréales pour enfants," CIRANO Working Papers 2003s-30, CIRANO. [Downloadable!]
  2. Kurt R. Brekke & Michael Kuhn, 2005. "Direct to Consumer Advertising in Pharmaceutical Markets," CESifo Working Paper Series CESifo Working Paper No. , CESifo Group Munich. [Downloadable!]
    Other versions:
  3. Tore Nilssen & Lars Sørgard, 2003. "TV Advertising, Program Quality, and Product-Market Oligopoly," Industrial Organization 0303012, EconWPA. [Downloadable!]
    Other versions:
  4. Nilssen,T. & Sorgard,L., 2000. "Strategic informative advertising in a TV-advertising duopoly," Memorandum 17/2000, Oslo University, Department of Economics. [Downloadable!]
  5. Craig A. Gallet, 1999. "The effect of the 1971 advertising ban on behavior in the cigarette industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(6), pages 299-303.
  6. Filip Palda, 2001. "Election Finance Regulation in Emerging Democracies: Lessons from Canada and the U.S," Public Economics 0111010, EconWPA. [Downloadable!]
  7. Nilssen,T. & Sorgard,L., 2001. "The TV industry : advertising and programming," Memorandum 18/2001, Oslo University, Department of Economics. [Downloadable!]
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