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Sensationalism, Newspaper Profits and the Marginal Value of Watergate

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  • McChesney, Fred S

Abstract

Newspaper publishers supposedly profit from sensational events. Focusing on the two different products sold by publishers, newspapers and ad vertising space, this paper shows why sensational events do not necessarily increase publishers' wealth. It also uses financial market analysis to examine the wealth effects of one sensational event, Watergate, on a portfolio of newspaper stocks and on the Washington Post in particular. No significant effects are found. Copyright 1987 by Oxford University Press.

Suggested Citation

  • McChesney, Fred S, 1987. "Sensationalism, Newspaper Profits and the Marginal Value of Watergate," Economic Inquiry, Western Economic Association International, vol. 25(1), pages 135-144, January.
    • Handle: RePEc:oup:ecinqu:v:25:y:1987:i:1:p:135-44
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    Cited by:

    1. William L. Anderson, 2004. "Facts, Fiction, and the Fourth Estate," American Journal of Economics and Sociology, Wiley Blackwell, vol. 63(5), pages 965-986, November.

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    1. Senzacionalizam in Wikipedia Serbo-Croatian
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    3. Sensacionalizmas in Wikipedia Lithuanian
    4. Senzacionalismus in Wikipedia Czech
    5. Sensationalism in Wikipedia English
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