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Demand for Whole-grain Bread Before and After the Release of Dietary Guidelines-super- †

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  • Lisa Mancino
  • Fred Kuchler
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    Abstract

    The federal government has issued Dietary Guidelines for Americans seven times since 1980, but the 2005 whole-grain recommendation was the first instance in which consumers were given a specific dietary target, that whole grains should be at least half of their grain consumption. Anecdotal evidence pointed to a unique result, an increase in demand for whole-grain foods. Contemporaneous decreases in prices of whole-grain foods, relative to refined-grain foods, however, confound the evidence. We show that for whole-grain bread, there was an increase in retail demand even after accounting for price changes. Separate models for higher- and lower-income consumers show that the demand shift occurred among higher-income consumers, but not for lower-income consumers. Copyright 2012, Oxford University Press.

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    File URL: http://hdl.handle.net/10.1093/aepp/ppr035
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    Bibliographic Info

    Article provided by Agricultural and Applied Economics Association in its journal Applied Economic Perspectives and Policy.

    Volume (Year): 34 (2012)
    Issue (Month): 1 ()
    Pages: 76-101

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    Handle: RePEc:oup:apecpp:v:34:y:2012:i:1:p:76-101

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