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Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes

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  • Xiang Bi
  • Lisa House
  • Zhifeng Gao
  • Fred Gmitter

Abstract

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Suggested Citation

  • Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter, 2012. "Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 562-568.
    • Handle: RePEc:oup:ajagec:v:94:y:2012:i:2:p:562-568
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    File URL: http://hdl.handle.net/10.1093/ajae/aar062
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    Cited by:

    1. Britwum, Kofi & Demont, Matty, 2023. "What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal," 2023 Annual Meeting, July 23-25, Washington D.C. 335501, Agricultural and Applied Economics Association.
    2. Mohammed Hussen Alemu & Søren Bøye Olsen, 2020. "An analysis of the impacts of tasting experience and peer effects on consumers’ willingness to pay for novel foods," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 653-674, October.
    3. Maurizio Canavari & Andreas C. Drichoutis & Jayson L. Lusk & Rodolfo M. Nayga, Jr., 2018. "How to run an experimental auction: A review of recent advances," Working Papers 2018-5, Agricultural University of Athens, Department Of Agricultural Economics.

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