Elements of regional development of Slavonia – new economy competitiveness

Synergetic effects can be the result of synthesis of traditional values and comparative advantages with high technologies and new organizational structures. Slavonia’s autochthonous culture and customs, tradition of production and landscape e.g. Vucedol culture, Vinkovacke jeseni festival, becar , kulen and svinjokolja , Papuk geologic park and Kopacki rit, should be the platform for unique and recognizable regional brand articulation. In this matter the authenticity should constantly be filled up and improved by basic elements of new economy such as green tech or clean tech, ecological agriculture, sustainable development i.e. responsible business, workforce competency and innovativeness, research and development, and high technologies. Traditional and post-modern economy integration is articulated through new structural forms that are network form of industrial organization, scientific and technological parks, clusters and risky funds. The process mentioned above should be based on the knowledge generated at scientific and academic community and developed within economical entity. Economic effectiveness is an important part of regional brand affirmation. It is based on maximally rational information managing, constant quality improvement and holistic approach to business conduct. High productivity and competitiveness finally result in business excellence of economical entities of that region in the lump. Processes of regional development of Slavonia have to be transparent and by conducting them basic processes like branding, education and innovativeness have to be formulated. Maximal affirmation of the new economy principle is possible within civil society frame in which civil activism is very important corrective of both political and economical processes. According to plan new economy citizens i.e. consumers are integrated in business policy and strategies with the aim of achieving better business results and organizational aims which are not essentially related to profit. In that way local community and thus region is successfully developed and this is positively reflected on economical entities’ business.