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The Role Of Trust In The Food Supply Chain

Author

Listed:
  • Vaska Pejic

    (University of Maribor, Faculty of Logistics)

  • Irena Gorenak

    (University of Maribor, Faculty of Logistics)

  • Sara Orthaber

    (University of Maribor, Faculty of Logistics)

Abstract

Dimensions of supply chain relationships such as trust, commitment, co -operation, communicat ion and adaptation play a vital role for a successful and efficient flow of products and/or services. As recent scandals in the field of food industry have shown, t his phenomenon has not received enough attention. Namely, studies of supply chain relationships have primarily focused on relationship processes as such, but have failed to acknowledge their impact on all relevant parties or the overall reputation. Hence, in light of relevant studies the present paper aims to identify and discuss problems in relationships between different parties in food supply chain in Slovenia, from the consumers‘ viewpoint. More specifically, the object ive is to examine the role of trus t as seen in Slovene consumers‘ react ions to food scandals in Slovenia (and Europe) covered by different media. The findings indicate that consumers not only mistrust the institutions responsible for food safety and quality assurance, but also the claims on products.

Suggested Citation

  • Vaska Pejic & Irena Gorenak & Sara Orthaber, 2013. "The Role Of Trust In The Food Supply Chain," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 13, pages 33-39.
  • Handle: RePEc:osi:bulimm:v:13:y:2013:p:33-39
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    Cited by:

    1. Sabina Krsnik & Karmen Erjavec, 2021. "Awareness, Attitudes and Purchase of Food With Quality Labels in Slovenia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(2), pages 205-219.

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