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The Policy Of Prices An Important Element In Substantiation Of Penetration Strategy In New Market Segments

Author

Listed:
  • Boghean Florin

    (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

  • Hlaciuc Elena

    (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

  • Boghean Camen

    (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

  • Danila Morosan Lucia

    (Universitatea Stean cel Mare Suceava, de Stiinte Economice si Administratie Publica.)

Abstract

Pricing policy aims to determine the price of goods and services sold by the organization. These figures have an impact over the turnover that must be higher to the total expenses for the enterprise to make profits. Therefore, it is important to know the

Suggested Citation

  • Boghean Florin & Hlaciuc Elena & Boghean Camen & Danila Morosan Lucia, 2009. "The Policy Of Prices An Important Element In Substantiation Of Penetration Strategy In New Market Segments," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 779-783, May.
    • Handle: RePEc:ora:journl:v:3:y:2009:i:1:p:779-783
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v3-finances-banks-and-accountancy/131.pdf
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    Citations

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    Cited by:

    1. Claudia-Elena GRIGORAS-ICHIM & Alexandra-Valentina PETRESCU, 2022. "Comparison Of The Cost Of Road Transport Of Goods In Romania And Germany," European Journal of Accounting, Finance & Business, "Stefan cel Mare" University of Suceava, Romania - Faculty of Economics and Public Administration, West University of Timisoara, Romania - Faculty of Economics and Business Administration, vol. 10(3), pages 25-34, October.

    More about this item

    Keywords

    corporate strategy; accounting information; the need of information; users of accountancy’s products;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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