Characteristics Of The Romanian Convenience Market
AbstractConsumers find convenience – understood as a quick and effortless shopping and consuming processes – anywhere where providers make life easy for them, and not just in a few selected convenience channels. Seen this way, the concept of “convenience” clearly
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Bibliographic InfoArticle provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.
Volume (Year): 2 (2009)
Issue (Month): 1 (May)
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Web page: http://anale.steconomiceuoradea.ro/
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convenience; on-the-go products; consumer behaviour; convenience channels;
Find related papers by JEL classification:
- D03 - Microeconomics - - General - - - Behavioral Microeconomics; Underlying Principles
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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