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Characteristics Of The Romanian Convenience Market

Author

Listed:
  • Dragusin Mariana

    (Academia de Studii Economice din Bucuresti, Facultatea de Comert)

Abstract

Consumers find convenience – understood as a quick and effortless shopping and consuming processes – anywhere where providers make life easy for them, and not just in a few selected convenience channels. Seen this way, the concept of “convenience” clearly

Suggested Citation

  • Dragusin Mariana, 2009. "Characteristics Of The Romanian Convenience Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 310-316, May.
    • Handle: RePEc:ora:journl:v:2:y:2009:i:1:p:310-316
    as

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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v2-economy-and-business-administration/52.pdf
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    More about this item

    Keywords

    convenience; on-the-go products; consumer behaviour; convenience channels;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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