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Excellency Or Chaotic Globalization In Tourism?

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Author Info

  • Mazilu Mirela

    ()
    (University of Craiova - University Centre of Dr. Tr. Severin, Faculty of Economics and Business Administration)

  • Marinescu Roxana Cristina

    ()
    (University of Craiova - University Centre of Dr. Tr. Severin, Faculty of Economics and Business Administration)

Abstract

The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our attention on the international dimension, the strategies of defining an image or touristic promotion are: to create a new touristic image, re-position a traditional touristic destination, create a degree of awareness in a competitive environment, create brands (a brand for a region/state).

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Bibliographic Info

Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

Volume (Year): 2 (2008)
Issue (Month): 1 (May)
Pages: 609-703

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Handle: RePEc:ora:journl:v:2:y:2008:i:1:p:609-703

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Keywords: tourism; globalisation; strategy;

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