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The role of the public service broadcasting in the european countries

Author

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  • Budacia Elisabeta Andreea

    (Romanian-American University, Faculty: Management Marketing, Romania)

Abstract

Broadcasting in particular has seen remarkable change from the days of single-channel public broadcasting systems. The audiovisual “explosion” is a cultural, social and economic phenomenon of global dimension. The audiovisual sector forms an essential part of Europe’s economic and cultural influence in the world. The fundamental principle of the Union’s audiovisual policy is to provide for the free circulation of reception of trans frontier broadcasts. So the European audiovisual industry is likely to become a stronger and more competitive player on the global scene. The future of public service broadcasting in Europe is increasingly challenged by unfavorable external factors, such as intensifying competition from commercial media, media concentrations, political and economic interests adversary to independent media, and by internal difficulties, such as cost ineffectiveness.

Suggested Citation

  • Budacia Elisabeta Andreea, 2008. "The role of the public service broadcasting in the european countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 55-58, May.
    • Handle: RePEc:ora:journl:v:1:y:2008:i:1:p:55-58
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/009.pdf
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    More about this item

    Keywords

    European Audiovisual Policy; public service broadcasting; audience market share; cultural obligations; license fee;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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