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Optimization of Utilization of E-Commerce on Halal Products in Indonesia

Author

Listed:
  • Pertiwi Utami
  • Asriani

Abstract

Consumption of halal products in Indonesia continues to increase. In 2019, it is predicted, the e-commerce market in Indonesia will increase to 31% or equivalent to US $ 3.8 billion. Spike Choo, coutry director of Frost & Sullivan Indonesia stated that, "Poor infrastructure conditions and low access to financial institutions will be challenges for the e-commerce industry in Indonesia." E-commerce halal products emerged as an alternative medium for buying and selling halal products. Responding to the phenomenon that occurs, optimizing the use of e-commerce is needed to face challenges and increase interest in halal products. A study of literature with a review of Islamic law regarding the use of e-commerce is done to find the right strategy as a step to optimize halal products. We find that in order to achieve the optimization of e-commerce halal products, the conditions that must be met are the fulfillment of halal-guaranteed product quality, the implications of resource empowerment, management of Islamic business, Islamic business ethics, Muslim consumer behavior and business capital.

Suggested Citation

  • Pertiwi Utami & Asriani, 2019. "Optimization of Utilization of E-Commerce on Halal Products in Indonesia," Eastern Journal of Economics and Finance, Online Science Publishing, vol. 4(1), pages 14-23.
    • Handle: RePEc:onl:ejoeaf:v:4:y:2019:i:1:p:14-23:id:439
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    Cited by:

    1. Bernard T. Widjaja, 2020. "How Brand Equity Changes Service Marketing: The Case of Indonesian Service Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 534-542.

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