Alegerea suporturilor media
AbstractIn this paper we focus how the companies have started to examine their advertising system, including their media plannig, to find the potential leverage the ad’s brand has for extending into other categories or for building marketing relationships with other brands.
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Bibliographic InfoArticle provided by Romanian Society for Economic Science, Revista OEconomica in its journal Revista OEconomica 04/2005.
Volume (Year): (2005)
Issue (Month): 04 (December)
media evaluation; media planning; advertising exposure;
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