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Retail is Entering the Metaverse

Author

Listed:
  • Septemvrina Kostova

    (University of National and World Economy, Sofia, Bulgaria)

  • Nikolinka Ignatova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

In the article are the newest categories the retailers used such as: Meta verse, Virtual Reality, Augmented Reality, Voice Interface, Block-chain etc. which help the Retail entering in Meta Verse There are no more borders among VR and AR. The results from the research show that consumers can order from their home or offices but they also can do shopping walking through the stores using the applications on their smart telephones. The retailers have own websites active used in virtual selling. Further are viewed the existing problems and the technological trends of retail developing which are seeking their solvation.

Suggested Citation

  • Septemvrina Kostova & Nikolinka Ignatova, 2023. "Retail is Entering the Metaverse," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 13-22, March.
    • Handle: RePEc:nwe:natrud:y:2023:i:1:p:13-22
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    File URL: https://unwe-research-papers.org/bg/journalissues/article/10604
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    More about this item

    Keywords

    meta verse; virtual reality; augmented reality; block chain;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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