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Marketing Communications in the Environment and Awareness of Sustainable Development

Author

Listed:
  • Borce Sibinovski

    (FON University, R. North Macedonia)

  • Maya Tripunoska

    (FON University, R. North Macedonia)

  • Mirko Tripunoski

    (FON University, R. North Macedonia)

Abstract

Environmental marketing communications and awareness-raising for sustainable development, monitoring and data management are interconnected. They cannot be divided and managed independently. The development of a strategy for each of them must take into account their interactions. Communication is therefore a broad spectrum of information exchange. The perception of the transmitted information depends on the subject and its proper presentation. From here, the information in this paper is not a missing tool between a problem and its solution, where what is said does not mean heard, hearing does not mean understood, understood does not mean accepted and accepted does not mean done. For these reasons marketing communication in the environment must be a planned and strategically utilized process of communication of mutual products containing effective policy, public participation and project implementation for sustainable development.

Suggested Citation

  • Borce Sibinovski & Maya Tripunoska & Mirko Tripunoski, 2021. "Marketing Communications in the Environment and Awareness of Sustainable Development," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 233-243, February.
    • Handle: RePEc:nwe:natrud:y:2021:i:1:p:233-243
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    File URL: http://unwe-research-papers.org/bg/journalissues/article/10355
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    More about this item

    Keywords

    communications; environment; information; observation; sustainable development;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • F60 - International Economics - - Economic Impacts of Globalization - - - General

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