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Culture and Intercultural Communication in International Business

Author

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  • Simeon Simeonov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

Participants in international business are forced to carry out their activities in an environment that is dynamic and unfamiliar to them. The cultural factor has significant influence over their permanent establishment on the international market. It encompasses the existing differences in spoken language, religion, traditions, value systems, ideologies and way of life. Therefore, considerable discrepancies can be expected in business environments when it comes to commonly accepted models of communication, negotiating and decision-making styles. Unfamiliarity with the cultural factor and the peculiarities of intercultural communication can lead to inappropriate costs and failure on the foreign market. The article specifies their nature, significance and practical dimensions in the context of international business.

Suggested Citation

  • Simeon Simeonov, 2022. "Culture and Intercultural Communication in International Business," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 95-110, March.
    • Handle: RePEc:nwe:iisabg:y:2022:i:1:p:95-110
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    More about this item

    Keywords

    international business; Culture; intercultural communication; intercultural differences;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F59 - International Economics - - International Relations, National Security, and International Political Economy - - - Other
    • F60 - International Economics - - Economic Impacts of Globalization - - - General
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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