Mapping New Digital Media Content

Technological innovations are fundamen­tally transforming the way the media industry is functioning. Innovations are entering rapidly and summarizing all current events is in the context of the new – new media, new technology, new content, new professional profiles for journalists, new business models, new culture, new realities, etc. Our study is focused on observing transfor­mations from a different research point of view. We are looking for the names and the definitions of the new media narrative. We present a re­search of ours in which we have identified, ana­lyzed and mapped the new media forms, which have emerged from the convergence of journal­ism and technologies. Our focus is on new jour­nalistic forms, defined as concrete and specific textual, visual, audio and/or video techniques for presenting journalistic media content. The study enriches the knowledge of the new key transformations of the digital content. It is a mo­mentary description of the results of the creative and technology processes in the contemporary newsroom. Based on the research results, we argue that the presentation of media content is seriously enriched due to the convergence of journalism and technology. The transformation process of new media content is not finished, as it depends on the development of communica­tion software.