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Adapting a Strategic Scorecard Model for Wholesalers’ Digital Transformation

Author

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  • Bisser Katev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

This article is focused on the digital trans­formation strategy of the trade processes that occur in wholesale. The four directions that support it are being decomposed. A model of a strategy map, based on Kaplan’s and Norton’s BSc, is being proposed. It is focused on the val­ue generated by the information capital. Given the Digital Transformation Strategy, a cascaded balanced scorecard is being created in order to present that strategy and the results of it to lead to a long-term value for wholesalers. The paper claims that the strategy map and the bal­anced scorecard are advanced business pro­cess measurement tools, as they highlight the link between corporate goals and the potential action plan.

Suggested Citation

  • Bisser Katev, 2018. "Adapting a Strategic Scorecard Model for Wholesalers’ Digital Transformation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 83-97, October.
  • Handle: RePEc:nwe:iisabg:y:2018:i:3:p:83-97
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    More about this item

    Keywords

    Digital Transformation; Strategy Map; Cascading Balanced Scorecard; Wholesale;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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