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Professional and Economic Transformations in Convergent Media Environment

Author

Listed:
  • Svetla Tsankova

    (University of National and World Economy, Sofia, Bulgaria)

  • Bilyana Tomova

    (University of National and World Economy, Sofia, Bulgaria)

  • Stella Konstantinova

    (University of National and World Economy, Sofia, Bulgaria)

  • Martin Ossikovski

    (University of National and World Economy, Sofia, Bulgaria)

  • Mariya Nikolova

    (University of National and World Economy, Sofia, Bulgaria)

  • Diana Andreeva

    (University of National and World Economy, Sofia, Bulgaria)

  • Gergina Mancheva

    (study at University of National and World Economy, Sofia, Bulgaria)

  • Ivan Valchanov

    (study at University of National and World Economy, Sofia, Bulgaria)

Abstract

The text presents the results of a multifac­eted interdisciplinary study carried out in 2014- 2015 by a research team of doctoral students and members of the Department of Media and Public Communications at the University of National and World Economy in Sofia. The study focuses on current changes in media business models, journalistic skills and compe­tencies, media and journalism education pat­terns, genre forms, media style and language, PR techniques and media-related political practice. The authors pay attention to the influ­ence of world and European media standards on economic, professional and political trans­formations in convergent media environment in Bulgaria, but also examine the specific fea­tures of local media markets, journalism, PR and political practice

Suggested Citation

  • Svetla Tsankova & Bilyana Tomova & Stella Konstantinova & Martin Ossikovski & Mariya Nikolova & Diana Andreeva & Gergina Mancheva & Ivan Valchanov, 2016. "Professional and Economic Transformations in Convergent Media Environment," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 114-132, January.
    • Handle: RePEc:nwe:iisabg:y:2016:i:1:p:114-132
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    More about this item

    Keywords

    media convergence; economic transformations; professional transformations; traditional media; online media;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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