The Civil Society and Internet – a Process of Adaptation

This publication focuses on examining the relationship between the distinctive features of new media (such as the Internet) and the real­ization of civil society strategic goals. The aim is to highlight some of the major trends in contemporary social processes such as the civil society adaptation to the new information environment and especially the use of new media for the realization of its key objectives. The dis­closure of these aspects in the development of processes related to civil society allows analyzing and explaining current trends and problems. Civil Society main purposes such as attract­ing attention, organization and coordination are achieved without requiring access to traditional media. The increased importance of new media leads to changes in tools and strategies through which civil society organizations achieved both their goals and greater independence from tra­ditional media. The study presents an original model dem­onstrating the achievement of civil society ob­jectives through the Internet’s characteristic fea­tures. This model illustrates how the new media allow the development of the contemporary civil society.