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Foundations of Neuroeconomics as an Academic Field in Bulgaria

Author

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  • Boyan Ivantchev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The pioneering and innovative research in Bulgaria in the field of neuroeconomics uses fMRI (functional magnetic resonance imaging) and the BOLD method (Blood Oxygenation Level Dependent). We will explain the methods and scientific base of neuroeconomics with real experiments in that new scientific field. The experiments are made in a lab situated in university hospital UMBAL “St. Ivan Rilski†using GE Signa HDxt 1.5T scanner and specialized equipment of the Nordic Neuro Lab for audio-video psychological paradigms and brain stimulation. This unique and original research for the Bulgarian scientific community employs an interdisciplinary field of neuroeconomics to explain human behaviour and decision making and might be perceived as a foundation of the neuroeconomics as an academic field in Bulgaria.

Suggested Citation

  • Boyan Ivantchev, 2020. "Foundations of Neuroeconomics as an Academic Field in Bulgaria," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 227-237, December.
    • Handle: RePEc:nwe:godish:y:2020:i:1:p:227-237
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    File URL: http://unwe-yearbook.org/en/journalissues/article/10290
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    More about this item

    Keywords

    neuroeconomics in Bulgaria; fMRI experiments;

    JEL classification:

    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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