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Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality

Author

Listed:
  • Nataliya Koleva

    (Technical University, Sofia, Bulgaria)

  • Ognyan Andreev

    (Technical University, Sofia, Bulgaria)

Abstract

The present paper presents the results of an empirical study conducted among Bulgarian customers of furniture sector on the influence of the degree of customers’ participation (according to the position of Customer Order Decoupling Point) on their opinion concerning product design and functionality, which are analyzed and discussed.

Suggested Citation

  • Nataliya Koleva & Ognyan Andreev, 2015. "Influence of Degree of Customers’ Co-Participation on Their Assessment of Product Design and Functionality," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 91-99, March.
  • Handle: RePEc:nwe:eajour:y:2015:i:1:p:91-99
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    References listed on IDEAS

    as
    1. Ognyan Andreev & Nataliya Koleva, 2014. "Opportunities for Applying Customer Order Decoupling Point Approach in Bulgarian SMEs from Furniture Sector," Conference Proceedings Chapters, in: Kiril Todorov & Helmut Kohlert (ed.), The European Entrepreneurship: How Entrepreneurs (Should) Act in Global Business Environment. Proceedings of the Fifth International Conference, 9 – 1, edition 1, chapter 127, pages 139-153, Bulgarian Association for Management Development and Entrepreneurship.
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      More about this item

      Keywords

      survey; customer order decoupling point; level of customization; product design and functionality; furniture sector;
      All these keywords.

      JEL classification:

      • C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
      • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
      • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
      • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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