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Comparative Testings of Products as a Source of Reliable Information for Consumers

Author

Listed:
  • Elka Vasileva

    (University of National and World Economy, Sofia, Bulgaria)

  • Bogomil Nikolov

    (Bulgarian National Association of Active Consumers, Sofia, Bulgaria)

Abstract

The article examines the role of independent comparative testings of products to create reliable consumer information in theoretical and empirical terms. The aim of the paper is to make a chronological analysis of the existing research studies in this area, and to present the results of quantitative research in a selected group of Bulgarian consumers. For the purposes of the survey the method of the focus groups is used and interviews with 69 young consumers - university students were conducted. The opinions of the participants about generating and providing information to consumers on comparative testings of products in Bulgaria are analyzed and summarized. On the basis of the expressed opinions (content analysis) conclusions about the role of consumers’ organizations, the products groups which should be subjected to comparative testings and how to present such information in Bulgaria are made.

Suggested Citation

  • Elka Vasileva & Bogomil Nikolov, 2014. "Comparative Testings of Products as a Source of Reliable Information for Consumers," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 35-48, December.
    • Handle: RePEc:nwe:eajour:y:2014:i:4:p:35-48
    as

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    File URL: http://www.unwe.bg/uploads/Alternatives/4_Vasileva_Nikolov.pdf
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    References listed on IDEAS

    as
    1. Kleinschmidt, Christian, 2010. "Comparative Consumer Product Testing in Germany," Business History Review, Cambridge University Press, vol. 84(1), pages 105-124, April.
    Full references (including those not matched with items on IDEAS)

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    1. Vasileva, Elka & Ivanova, Daniela & Nikolov, Bogomil, 2012. "System for comparative testing of products with participation of stakeholders from the disclosure of consumers’ information in Bulgaria (Система за независими сравнителни продуктови изпитвания с участ," MPRA Paper 50044, University Library of Munich, Germany.
    2. Vasileva, Elka & Nikolov, Bogomil & Ivanova, Daniela, 2013. "Независима Информация За Потребителите Чрез Сравнителни Изпитвания [Independent consumer information through comparative testing]," MPRA Paper 96029, University Library of Munich, Germany.

    More about this item

    Keywords

    independent comparative testings of products; consumer protection; reliable consumer information;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • Z1 - Other Special Topics - - Cultural Economics
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy

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