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Big Data and Audience Measurement: A Marriage of Convenience?

Author

Listed:
  • Lorie Dudoignon
  • Fabienne Le Sager
  • Aurélie Vanheuverzwyn

Abstract

[eng] Digital convergence has gradually altered both the data and media worlds. The lines that separated media have become blurred, a phenomenon that is being amplified daily by the spread of new devices and new usages. At the same time, digital convergence has highlighted the power of big data, which is defined in terms of two connected parameters: volume and the frequency of acquisition. Big Data can be as voluminous as exhaustive and its acquisition can be as frequent as to occur in real time. Even though Big Data may be seen as risking a return to the paradigm of census that prevailed until the end of the 19th century – whereas the 20th century belonged to sampling and surveys. Médiamétrie has chosen to consider this digital revolution as a tremendous opportunity for progression in its audience measurement systems.

Suggested Citation

  • Lorie Dudoignon & Fabienne Le Sager & Aurélie Vanheuverzwyn, 2018. "Big Data and Audience Measurement: A Marriage of Convenience?," Economie et Statistique / Economics and Statistics, Institut National de la Statistique et des Etudes Economiques (INSEE), issue 505-506, pages 133-146.
    • Handle: RePEc:nse:ecosta:ecostat_2018_505-506_7
    DOI: https://doi.org/10.24187/ecostat.2018.505d.1969
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    JEL classification:

    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General
    • C32 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes; State Space Models
    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
    • C55 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Large Data Sets: Modeling and Analysis
    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General

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