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Searching for Significance: The Case for Reimagining Management Research

Author

Listed:
  • Gary Hamel
  • Julian Birkinshaw

Abstract

In comparison to other applied fields such as medicine or engineering, the impact of management research is disappointing — most of it is neither practical nor profound. And yet the opportunity for doing ground-breaking research that improves the practice of management is huge. In this paper, we discuss the ways that management research might be reimagined so that it achieves the step-change required. We suggest five approaches — aim higher, challenge orthodoxy, invent, experiment and collaborate — and we draw from leading-edge companies and from our own experiences to illustrate the arguments.

Suggested Citation

  • Gary Hamel & Julian Birkinshaw, 2023. "Searching for Significance: The Case for Reimagining Management Research," Strategic Management Review, now publishers, vol. 4(1), pages 107-126, May.
    • Handle: RePEc:now:jnlsmr:111.00000054
    DOI: 10.1561/111.00000054
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