IDEAS home Printed from https://ideas.repec.org/a/nos/social/y2017i5p57-66.html
   My bibliography  Save this article

The Performance Audit Of A Corporate Website As A Tool For Its Internet Marketing Strategy

Author

Listed:
  • Golyash, Iryna

    (Ternopil National Economic University)

  • Panasiuk, Valentina

    (Ternopil National Economic University)

  • Sachenko, Svitlana

    (Ternopil National Economic University)

Abstract

The paper discusses the issues of ensuring a performance of the corporate website that, therefore, facilitates the fulfillment of the strategic development goals of the enterprise. The efficiency of the audit for improving the online business management mechanisms is justified. The organizational and methodological peculiarities of the performance audit of the corporate website are reviewed. The usefulness of quantitative indicators received via analytical online-services is determined, and their applicability in the performance audit of the corporate website is confirmed. A special attention is drawn to the possibility of transforming quantitative indicators into the data necessary for the decision-making. The article suggests the use of the key performance indicators of the corporate website calculated on the basis of the numerical value of the quantitative indicators. Based on the clustering method, the ratio between the key indicators of the corporate website performance and the development goals of the enterprise is defined thereby making the objectives of the enterprise tangible and understandable for its management staff. It is claimed that the audit results encourage achieving the desired enterprise performance rates as well as fulfilling its strategic development goals.

Suggested Citation

  • Golyash, Iryna & Panasiuk, Valentina & Sachenko, Svitlana, 2017. "The Performance Audit Of A Corporate Website As A Tool For Its Internet Marketing Strategy," EUREKA: Social and Humanities, Scientific Route OÜ, issue 5, pages 57-66.
  • Handle: RePEc:nos:social:y:2017:i:5:p:57-66
    as

    Download full text from publisher

    File URL: http://eu-jr.eu/social/article/viewFile/419/398.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nos:social:y:2017:i:5:p:57-66. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Helen Klimashevska (email available below). General contact details of provider: http://eu-jr.eu/social .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.