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Lost in Big Data? Mehr Mut zu Experimenten in der Forschung

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  • von Bieberstein, Frauke
  • Jaussi, Stefanie

Abstract

Big Data is on the rise - and the possibilities for research seem endless. The enormous amounts of data allow analyses that were not imaginable in the past. However, serious problems can arise when causal relationships are proposed based on correlations that may not even exist. We present experiments as a way to identify causal relationships and show different applications of experimental research: In the field, in the laboratory, and in a combination of the two. Finally, we argue that Big Data paired with experimental research designs can be an exciting combination.

Suggested Citation

  • von Bieberstein, Frauke & Jaussi, Stefanie, 2021. "Lost in Big Data? Mehr Mut zu Experimenten in der Forschung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 75(2), pages 207-214.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2021-2-207
    DOI: 10.5771/0042-059X-2021-2-207
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