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Reputational Risk Management in the German Insurance Industry

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  • von der Schulenburg, Graf
  • Will,
  • Linderkamp,

Abstract

This paper examines the status quo in the execution and organizational anchoring of reputational risk management and control in selected German insurance companies in light of the implementation of the ORSA process in the Solvency II framework. Reputational risks face the issues of innovative and complex character, thus we conducted interviews with experts from the insurance sector and evaluated them using the qualitative content analysis of Mayring. We found that the management of reputational risks showed different levels of maturity. Most of the interviewed insurance companies revealed a significant backlog, due to their failure in prioritizing reputational risks. Therefore our findings are interesting for insurance practitioners as well as for academics mainly due to the lack of adequate measuring units, techniques and processes to appropriately handle reputational risk.

Suggested Citation

  • von der Schulenburg, Graf & Will, & Linderkamp,, 2017. "Reputational Risk Management in the German Insurance Industry," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 71(3), pages 239-257.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2017-3-239
    DOI: 10.5771/0042-059X-2017-3-239
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