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What do Micro Firms care about and how do they measure it? The Case Study of two Transitional CEE Countries

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  • Jankulović, Aleksandar
  • Skorić, Vladimir

Abstract

The participation and importance of small and medium enterprises (SMEs) and Micro enterprises (MEs) in developing countries is at a high level. The aim of this study is to explore correlation between MEs profile and profile of MEs owner-managers with the level of performance measurement implementation, which performance indicators are most important for MEs in Serbia and Bosnia and Herzegovina and which factors influence on performance measurement implementation. In these economies the performance indicators are not monitored systematically but it is the process that depends only on current assessment what to measure, a great majority of performance indicators are based on individual case - used only in one MEs, most frequently are used financial indicators, innovation and learning measurement indicators are neglected, on average five indicators are used and there are significant influence of profiles of MEs and their owners-managers on performance measurement. Based on these results among others, the paper contributes to the understanding of the level of implementation of performance measurement indicators and gives the roadmap for improvement.

Suggested Citation

  • Jankulović, Aleksandar & Skorić, Vladimir, 2018. "What do Micro Firms care about and how do they measure it? The Case Study of two Transitional CEE Countries," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(1), pages 147-172.
    • Handle: RePEc:nms:joeems:10.5771/0949-6181-2018-1-147
    DOI: 10.5771/0949-6181-2018-1-147
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