IDEAS home Printed from https://ideas.repec.org/a/neo/journl/v6y2010i1p131-137.html
   My bibliography  Save this article

Marketing Mix In Business Tourism

Author

Listed:
  • JULIETA TRIFONOVA

    (SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD)

Abstract

The purpose of this paper is to study the specific characteristics of the marketing mix elements in business tourism. Analysis is focused on the four basic components: product, price, place and promotion. Business tourism is concerned with people travelling for purposes which are related to their work. As such, this specific sector needs various and unique techniques to market and launch the product of business tourism. Basically, the implementation of different marketing instruments involves the efforts of many organizations and experts. The final result is a fully new product aiming to gain a competitive market advantage for its creators.

Suggested Citation

  • Julieta Trifonova, 2010. "Marketing Mix In Business Tourism," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(1), pages 131-137.
    • Handle: RePEc:neo:journl:v:6:y:2010:i:1:p:131-137
    as

    Download full text from publisher

    File URL: http://em.swu.bg/images/SpisanieIkonomikaupload/SpisanieIkonomika2010/MARKETING%20MIX%20IN%20BUSINESS%20TOURISM.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:neo:journl:v:6:y:2010:i:1:p:131-137. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vladislav Krastev (email available below). General contact details of provider: https://edirc.repec.org/data/feswubg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.