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Large but diminishing effects of climate action nudges under rising costs

Author

Listed:
  • Sebastian Berger

    (University of Bern)

  • Andreas Kilchenmann

    (University of Bern)

  • Oliver Lenz

    (University of Bern)

  • Axel Ockenfels

    (University of Cologne)

  • Francisco Schlöder

    (University of Bern)

  • Annika M. Wyss

    (University of Bern)

Abstract

Behavioural public policy has received broad research attention, particularly in the domain of motivating pro-environmental behaviours. We investigate how far the efficacy of arguably one the most popular behavioural policy tools (green ‘default change’ nudges) depends on the associated cost. On the basis of a field study involving carbon offsets for over 30,000 flights booked by more than 11,000 airline customers, we show that green defaults have a large effect on voluntary climate action, even when several hundreds of Euros are at stake. The effect fully vanishes only as costs approach approximately €800.

Suggested Citation

  • Sebastian Berger & Andreas Kilchenmann & Oliver Lenz & Axel Ockenfels & Francisco Schlöder & Annika M. Wyss, 2022. "Large but diminishing effects of climate action nudges under rising costs," Nature Human Behaviour, Nature, vol. 6(10), pages 1381-1385, October.
    • Handle: RePEc:nat:nathum:v:6:y:2022:i:10:d:10.1038_s41562-022-01379-7
    DOI: 10.1038/s41562-022-01379-7
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    Cited by:

    1. Tłoczyński Dariusz & Martín-Rojas Rodrigo & Czerepko Joanna, 2023. "Challenges for the Aviation Market Related to Decarbonization and Sustainability in the Context of LOT Polish Airlines Operations," Journal of Intercultural Management, Sciendo, vol. 15(3), pages 4-25, September.
    2. Dominik Bär & Stefan Feuerriegel & Ting Li & Markus Weinmann, 2023. "Message framing to promote solar panels," Nature Communications, Nature, vol. 14(1), pages 1-9, December.

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