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Promoting pro-environmental action in climate change deniers

Author

Listed:
  • Paul G. Bain

    (School of Psychology, University of Queensland)

  • Matthew J. Hornsey

    (School of Psychology, University of Queensland)

  • Renata Bongiorno

    (School of Psychology, University of Queensland)

  • Carla Jeffries

    (School of Psychology, University of Queensland)

Abstract

Public denial of anthropogenic climate change is significant in Western democracies. Experts assume that deniers would only act pro-environmentally if they were convinced that climate change is real, and therefore urge better communication of climate change risks. Research shows that focusing on the positive societal effects of climate change mitigation efforts can motivate deniers’ pro-environmental actions.

Suggested Citation

  • Paul G. Bain & Matthew J. Hornsey & Renata Bongiorno & Carla Jeffries, 2012. "Promoting pro-environmental action in climate change deniers," Nature Climate Change, Nature, vol. 2(8), pages 600-603, August.
    • Handle: RePEc:nat:natcli:v:2:y:2012:i:8:d:10.1038_nclimate1532
    DOI: 10.1038/nclimate1532
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