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Twin-Win Model: A human-centered approach to research success

Author

Listed:
  • Ben Shneiderman

    (Department of Computer Science & Human-Computer Interaction Lab, University of Maryland, College Park, MD 20814)

Abstract

A 70-year-old simmering debate has erupted into vigorous battles over the most effective ways to conduct research. Well-established beliefs are being forcefully challenged by advocates of new research models. While there can be no final resolution to this battle, this paper offers the Twin-Win Model to guide teams of researchers, academic leaders, business managers, and government funding policymakers. The Twin-Win Model favors a problem-oriented approach to research, which encourages formation of teams to pursue the dual goals of breakthrough theories in published papers and validated solutions that are ready for widespread dissemination. The raised expectations of simultaneously pursuing foundational discoveries and powerful innovations are a step beyond traditional approaches that advocate basic research first. Evidence from citation analysis and researcher interviews suggests that simultaneous pursuit of both goals raises the chance of twin-win success.

Suggested Citation

  • Ben Shneiderman, 2018. "Twin-Win Model: A human-centered approach to research success," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 115(50), pages 12590-12594, December.
    • Handle: RePEc:nas:journl:v:115:y:2018:p:12590-12594
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    Citations

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    Cited by:

    1. Andrea Palmucci & Hao Liao & Andrea Napoletano & Andrea Zaccaria, 2020. "Where is your field going? A machine learning approach to study the relative motion of the domains of physics," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-16, June.
    2. Xiaomei Bai & Fuli Zhang & Jinzhou Li & Zhong Xu & Zeeshan Patoli & Ivan Lee, 2021. "Quantifying scientific collaboration impact by exploiting collaboration-citation network," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(9), pages 7993-8008, September.
    3. Hans Pohl, 2021. "Internationalisation, innovation, and academic–corporate co-publications," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(2), pages 1329-1358, February.

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