IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2011059070423.html
   My bibliography  Save this article

Entrepreneurship within health care - a dilemma of identity and profession

Author

Listed:
  • Jarmila Šebestová

    (Slezská Univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, Katedra managementu a podnikání, Univerzitní nám. 1934/3, 733 40 Karviná, Česká republika)

Abstract

This paper focuses on specific area of entrepreneurship - health care services. Insufficient commercial business knowledge by the managers of SME health care businesses and a lack of entrepreneurial skills relative to the medical care industry could also be considered barriers to growth or barriers to survival within a crisis environment. An analysis of the strategic elasticity of small a health care organisation could help find an answer to the question of how this specialised business segment, with its multi-faceted sources of finance, might deal with challenges from the external environment and what mixture of strategies might they use to achieve their goals. This will allow the organisations to be proactive with regard to market risk and to construct their own model of behaviour under the four pillars of crisis strategic behaviour - marketing, financial, personal and plan of supply of services. How can one utilise the fundamental planning pillars within health care businesses when the behaviour itself is not predicable? What interactions support the dynamics and adaptability of the business in a positive way? Can different types of stakeholders (or other factors such as business age or interconnections) shed light on developing a better understanding of strategy making in health care services? This paper compares the original options of measurement based on modelling with ROC curves and reflects upon the possible problems of applying this option to the context. A detailed analysis of the data suggest the following results - better understanding about health care management/business and how to strategically guide such businesses in a unique regulatory environment. And answer the question - do physicians make good managers/businesspeople or would it be better for them to delegate this role to an experienced business manager. From a practitioner perspective, the paper will give feedback for entrepreneurial effectiveness in this specialized area of commercial activity.

Suggested Citation

  • Jarmila Šebestová, 2011. "Entrepreneurship within health care - a dilemma of identity and profession," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 59(7), pages 423-430.
    • Handle: RePEc:mup:actaun:actaun_2011059070423
    DOI: 10.11118/actaun201159070423
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201159070423.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201159070423.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun201159070423?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Green, L.W., 1977. "Evaluation and measurement: some dilemmas for health education," American Journal of Public Health, American Public Health Association, vol. 67(2), pages 155-161.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Steven Paul Schinke & Lewayne D. Gilchrist & Deborah Lodish & Janet Kay Bobo, 1983. "Strategies for Prevention Research in Service Environments," Evaluation Review, , vol. 7(1), pages 126-136, February.
    2. Jarmila Šebestová & Kateřina Nowáková, 2013. "Dynamic strategy for sustainable business development: mania or hazard?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 442-454, June.
    3. Ilona van de Kolk & Sanne M. P. L. Gerards & Lisa S. E. Harms & Stef P. J. Kremers & Angela M. H. S. van Dinther-Erkens & Monique Snellings & Jessica S. Gubbels, 2020. "Study Protocol for the Evaluation of “SuperFIT”, a Multicomponent Nutrition and Physical Activity Intervention Approach for Preschools and Families," IJERPH, MDPI, vol. 17(2), pages 1-15, January.
    4. Rilana Prenger & Marcel E. Pieterse & Louise M. A. Braakman‐Jansen & Talitha L. Feenstra & Eline S. Smit & Ciska Hoving & Hein de Vries & Jan‐Kees van Ommeren & Silvia M. A. A. Evers & Job van der Pal, 2016. "Dealing With Missing Behavioral Endpoints in Health Promotion Research by Modeling Cognitive Parameters in Cost‐Effectiveness Analyses of Behavioral Interventions: A Validation Study," Health Economics, John Wiley & Sons, Ltd., vol. 25(1), pages 24-39, January.
    5. Jay Cross & Cynthia Saunders & Debra Bartelli, 1998. "The Effectiveness of Educational and Needle Exchange Programs: A Meta-analysis of HIV Prevention Strategies for Injecting Drug Users," Quality & Quantity: International Journal of Methodology, Springer, vol. 32(2), pages 165-180, May.
    6. Rilana Prenger & Marcel Pieterse & Louise Braakman-Jansen & Job Palen & Lieke Christenhusz & Erwin Seydel, 2013. "Moving beyond a limited follow-up in cost-effectiveness analyses of behavioral interventions," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 14(2), pages 297-306, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2011059070423. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.