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Database system selection for marketing strategies support in information systems
[Výběr databázového systému pro podporu marketingového plánování v informačních systémech]

Author

Listed:
  • František Dařena

    (Ústav informatiky, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

Abstract

In today's dynamically changing environment marketing has a significant role. Creating successful marketing strategies requires large amount of high quality information of various kinds and data types. A powerful database management system is a necessary condition for marketing strategies creation support. The paper briefly describes the field of marketing strategies and specifies the features that should be provided by database systems in connection with these strategies support. Major commercial (Oracle, DB2, MS SQL, Sybase) and open-source (PostgreSQL, MySQL, Firebird) databases are than examined from the point of view of accordance with these characteristics and their comparison in made. The results are useful for making the decision before acquisition of a database system during information system's hardware architecture specification.

Suggested Citation

  • František Dařena, 2007. "Database system selection for marketing strategies support in information systems [Výběr databázového systému pro podporu marketingového plánování v informačních systémech]," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 55(6), pages 43-54.
    • Handle: RePEc:mup:actaun:actaun_2007055060043
    DOI: 10.11118/actaun200755060043
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