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Behaviour of consumers in EU countries
[Spotřebitelské chování v zemích EU]

Author

Listed:
  • Jana Stávková

    (Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

  • Silvie Sharma

    (Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

Abstract

The paper focuses on development of consumer behavior on the basis of household expenditures in 1996, 1999 and 2002 in individual countries in Europe. As a tool to examine the changes in behavior was used cluster analysis. The results of this analysis are illustrated in dendrograms, which help to estimate the greatest differences in consumer behavior among north-western European countries and new countries joining EU, then also among western European countries and south European countries. For the analysis of factors with influence on consumer behavior is required a research about motives of behavior and consumption of main agricultural commodities.

Suggested Citation

  • Jana Stávková & Silvie Sharma, 2005. "Behaviour of consumers in EU countries [Spotřebitelské chování v zemích EU]," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 53(3), pages 311-318.
  • Handle: RePEc:mup:actaun:actaun_2005053030311
    DOI: 10.11118/actaun200553030311
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    Cited by:

    1. Dana Skálová & Jana Stávková, 2012. "Changes in consumer's behavior of households in the Visegrad four countries in the period between 2007 and 2009," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(2), pages 341-348.

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