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L'information technology nelle relazioni banca-impresa: la prospettiva del sensemaking

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  • Daniela Pettinao

Abstract

The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.

Suggested Citation

  • Daniela Pettinao, 2012. "L'information technology nelle relazioni banca-impresa: la prospettiva del sensemaking," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 101-124.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/37151:y:2012:i:1:p:101-124
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