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La distribuzione in sei comuni delle provincie di Modena e Reggio Emilia

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  • Sara Bendinelli
  • Valentina Gaddi

Abstract

The purpose of this empirical research is to describe the situation of independent booksellers, as they are threatened by a modest overall demand of books and the growth of chain stores and shopping centres. Retailers and customers of some independent bookstores in Modena and Reggio Emilia were given a survey, whose results clearly demonstrate how geographical proximity and customised services act as the main strengths of this kind of shops in the new competitive scenario.

Suggested Citation

  • Sara Bendinelli & Valentina Gaddi, 2002. "La distribuzione in sei comuni delle provincie di Modena e Reggio Emilia," Economia della Cultura, Società editrice il Mulino, issue 3, pages 417-424.
    • Handle: RePEc:mul:jkrece:doi:10.1446/7954:y:2002:i:3:p:417-424
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