The internalization of global museums: risks and opportunities
AbstractThe purpose of the present article is to describe and report the analysis of a specific growth strategy developed by a small group of cultural institutions, the so-called global museums. Museums have been traditionally involved with local communities and relatively localized environments; however, during the last twenty years, a new approach to the cultural market - intended at an international level - has been undertaken by a limited number of museums, or, as they have been labeled because of their overlapping characteristics with «mass consumption cathedrals», «hyper-museums». The phenomenon at stake involves the progressive tendency, particularly relevant as for these institutions, to take traditional business administration tools and to apply them to the museum management practice. In particular, the article analyzes the progressive introduction of internationalization strategies to the cultural field that, started with the projecting of touring exhibitions to be sold all around the world, is now leading to out-and-out forms of museum franchising, with the opening of new architectural extravagant branches in foreign cities with urban regeneration ambitions. Theoretical considerations on this topic - taking into account also the effect, on hyper-museums, of the recent international financial crisis and the change of the role of museums themselves in our globalized society - are sided by the description of two significant case histories - the Solomon R. Guggenheim Foundation and the Musée du Louvre - in order to provide relevant examples of the described phenomenon and to suggest possible future outcomes and potential risks of such an innovative and - yet hazardous - strategic management changeover.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Società editrice il Mulino in its journal Economia della Cultura.
Volume (Year): (2011)
Issue (Month): 4 ()
Contact details of provider:
Museum management; internationalization; management innovation; strategic management; global museums; hyper-museums;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.