IDEAS home Printed from https://ideas.repec.org/a/mth/ber888/v9y2019i1p228-235.html
   My bibliography  Save this article

Assessment of the Satisfaction of Customers Using Mobifone Mobile Service in Ho Chi Minh City

Author

Listed:
  • Phan Quan Viet

Abstract

In recent years, the telecommunications service market has developed rapidly and strongly, contributed to help the telecommunications market become more competitive, supplied a variety of services with reasonable prices, and brought benefits for users. Up to now, the market share of the mobile market in Ho Chi Minh City in general and Ho Chi Minh City in particular is being divided to 4 service suppliers: Mobifone, VinaPhone, Viettel, Vietnamobile. From January 08, 2018, the network operators started a new war to gain market share since the regulation on the conversion of the terrestrial mobile telecommunications network with unchanged number of the Ministry of Information and Communication comes into effect. Network operators must compete for service quality, if customers are not satisfied, they will switch to another network operator and remain their numbers. This is good for customers but poses a big challenge for network operators like Mobifone. A research of assessment of the satisfaction of customers using Mobifone mobile service in Ho Chi Minh City aims to measure the influence of some factors to the satisfaction of customers who are living and working in Ho Chi Minh City. Since then, solutions are given to help Mobifone change its direction to attract subscribers by increasing service quality, thereby improving customers¡¯ satisfaction.

Suggested Citation

  • Phan Quan Viet, 2019. "Assessment of the Satisfaction of Customers Using Mobifone Mobile Service in Ho Chi Minh City," Business and Economic Research, Macrothink Institute, vol. 9(1), pages 228-235, March.
    • Handle: RePEc:mth:ber888:v:9:y:2019:i:1:p:228-235
    as

    Download full text from publisher

    File URL: http://www.macrothink.org/journal/index.php/ber/article/view/14450/11413
    Download Restriction: no
    File URL: http://www.macrothink.org/journal/index.php/ber/article/view/14450
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Satisfaction; Service; Telecommunications;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:ber888:v:9:y:2019:i:1:p:228-235. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/ber .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.