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The Influence of Online Media and Social Media on Mass Communication with Communication Technology as Intervening Variables

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  • Hafizah

Abstract

This study aims to determine the Influence of Online Media and Social Media in North Sumatra to Mass Communication with Communication Technology as Intervening Variable. This type of research is descriptive quantitative. The independent variables are Online Media and Social Media. The intervening variable is Communication Technology and the dependent variable is Mass Communication. The population of this study is 203 users of Media Online and Social Media in North Sumatra. The sample of research is 203 users through purposive random sampling. Online Media and Social Media variables have a significant effect on Mass Communication in North Sumatra and Communication Technology serves as a mediation of the relationship between Media Online and Social Media to Mass Communication at 5% variable alpha level.

Suggested Citation

  • Hafizah, 2018. "The Influence of Online Media and Social Media on Mass Communication with Communication Technology as Intervening Variables," Business and Economic Research, Macrothink Institute, vol. 8(1), pages 51-67, March.
    • Handle: RePEc:mth:ber888:v:8:y:2018:i:1:p:51-67
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    References listed on IDEAS

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    5. Iskandar Muda, 2017. "Perception Of Capital, Profit And Dividends Affect The Stock Purchase Intention In Indonesia Public Company," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 9-18, May.
    6. Muda, Iskandar, 2017. "Perception of capital, profit and dividends affect the stock purchase intention in Indonesia public company," MPRA Paper 83658, University Library of Munich, Germany.
    7. Tsang, Eric W. K., 2014. "Old and New," Management and Organization Review, Cambridge University Press, vol. 10(03), pages 390-390, November.
    8. Iskandar Muda, 2017. "The Effect of Supervisory Board Cross-Membership and Supervisory Board Members' Expertise to the Disclosure of Supervisory Board's Report: Empirical Evidence from Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 691-705.
    9. Iskandar Muda, 2017. "Role of Dividend of Power to Buy Shares in Companies in Indonesia Stock Exchange," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(2), pages 41-47, June.
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    More about this item

    Keywords

    Online Media; Social Media; Communication Technology; and Mass Communication;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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