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Okamura's competitive edge to keep growing

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Abstract

The fifth world player aims to strenght domestic and overseas business development with its Creative Office philosophy, offering high value-added products and taking advantage of a profitable on demand production system. During 2009 almost all businesses worldwide will turn for the worse and Okamura, leading player in the Japanese market for office furniture, is placing a greater emphasis on enhancing competitiveness. With an expected 10% reduction of the turnover for the year ending March 2009 (market climate deteriorated rapidly since October 2008), net income will go down by around 50%, although even not bad in comparison with the office furniture sector as a whole. Turnover of the year 2010 (March) is expected to go down slightly from remaining unchanged, due to continuing adverse market condition. However, profit is expected to increase, due to costreduction of sales administrative expenditure or main materials. Office furniture accounts for just 60% of Okamura’s turnover and a slightly higher percentace from the point of view of revenue. The company is also active in the sectors of store displays and material handling systems.

Suggested Citation

  • Aurelio Volpe, 2009. "Okamura's competitive edge to keep growing," CSIL articles, CSIL Centre for Industrial Studies, pages 1-2, June.
    • Handle: RePEc:mst:csilar:wf42p29
    Note: Abstract from World Furniture, International Markets Review
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    More about this item

    Keywords

    Okamura; office furniture market; leading players; creative office;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables

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