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Usage Of The Elements Of Marketing Communications For Promotion Of Pharmaceutical Products

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  • Ludmila Dorokhova
  • Oleksandr Dorokhov

Abstract

Some elements of marketing communications are analyzed. The role of packaging of pharmaceutical products during their promotion to consumers is described. The basic approaches to the use of corporate identity style and it's components in pharmaceutical market are given. Exhibitions as components of marketing of drugs, pharmaceutical and medical products are studied.

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Bibliographic Info

Article provided by Economic Laboratory for Transition Research (ELIT) in its journal Montenegrin Journal of Economics.

Volume (Year): 7 (2011)
Issue (Month): 1 ()
Pages: 149-155

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Handle: RePEc:mje:mjejnl:v:7:y:2011:i:1:p:149-155

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Web page: http://www.mnje.com

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