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Brending As The Tool For Realization Of Marketing Strategies

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  • Vladimir Ponomarenko
  • Ludmila Dorokhova
  • Oleksandr Dorokhov

Abstract

The role and place of branding in the sale of drugs and medical supplies has been examined. The classification of pharmaceutical brands is given. The basic ways and instruments for the development of brands and their elements on the pharmaceutical market has been described. The main approaches to manage the development and promotion of drug's products brands are analized. The main tasks and perspectives of branding on the sale of drugs in retail pharmacies are presented.

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Bibliographic Info

Article provided by Economic Laboratory for Transition Research (ELIT) in its journal Montenegrin Journal of Economics.

Volume (Year): 6 (2010)
Issue (Month): 12 ()
Pages: 113-120

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Handle: RePEc:mje:mjejnl:v:6:y:2010:i:12:p:113-120

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Web page: http://www.mnje.com

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