IDEAS home Printed from https://ideas.repec.org/a/mje/mjejnl/v15y2019i281-93.html
   My bibliography  Save this article

Measuring the Quality of the Tourism Product in the Tour Operator Business

Author

Listed:
  • Ganna Bedradina
  • Sergii Nezdoyminov

Abstract

In the context of globalisation of tourism markets and increasing competition, there is a need of continuous improvement of the tourism product quality. This problem became especially urgent after the entry into force of the Ukraine–European Union Association Agreement. This article deals with the theoretical, methodological and practical problems of assessing the quality of the tourism product of regional tour operators in Ukraine. The main attention is paid to the analysis of the quality of the tourism product standard components having latent features. To study the quality of the service components form a tourism product by their latent features, the authors used the methodology of taxonomic analysis, which combines a number of statistical methods of comparison on multivariate objects, structural units, which are determined by a set of values of several features. The analysis of the tourism product quality was carried out on the example of ten tour operators in Odessa Region, Ukraine, providing services on the bus tour Odessa–Chernivtsi – Khotyn – Kamianets-Podslsky – Ternopil–Odessa under standard conditions. Based on the tourism product structuring, seven assessment indicators for the level of the tourism product quality were determined. Upon the calculation of distances to the reference object and the taxonomic index values, tourism enterprises were ranked by the quality of their tourism product in the competitive segment of the market and reserves for improving the tourism product quality by its components were determined. The authors determined that the method of combined taxonomy allows comparing the quality of one-type standard tourism products of Ukrainian tour operators dealing in the same market segment. The experience of experimental verifying the proposed approach to the assessment of the tourism product quality levels shows that the technique under consideration can complement the modern tools for measuring the tour operators’ service quality. The results can be useful in practice to improve the research of comparative evaluation of the tour operators’ tourism product quality by latent characteristics in a competitive environment.

Suggested Citation

  • Ganna Bedradina & Sergii Nezdoyminov, 2019. "Measuring the Quality of the Tourism Product in the Tour Operator Business," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 15(2), pages 81-93.
    • Handle: RePEc:mje:mjejnl:v:15:y:2019:i:2:81-93
    as

    Download full text from publisher

    File URL: http://repec.mnje.com/mje/2019/v15-n02/mje_2019_v15-n02-a17.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Xu, Jing Bill, 2010. "Perceptions of tourism products," Tourism Management, Elsevier, vol. 31(5), pages 607-610.
    2. Alegre, Joaquín & Mateo, Sara & Pou, Llorenç, 2011. "A latent class approach to tourists’ length of stay," Tourism Management, Elsevier, vol. 32(3), pages 555-563.
    3. Lin, Meizhen & Wu, Xiaoyi & Ling, Qian, 2017. "Assessing the effectiveness of empowerment on service quality: A multi-level study of Chinese tourism firms," Tourism Management, Elsevier, vol. 61(C), pages 411-425.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. E. M. Ekanayake & Mihalis Halkides & John R. Ledgerwood, 2012. "Inbound International Tourism To The United States: A Panel Data Analysis," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 15-27.
    2. Paulo H A Feitosa & Amanda B A Silva, 2022. "Length of stay and satisfaction shaping the competitiveness of international business tourism in São Paulo city, Brazil," Tourism Economics, , vol. 28(3), pages 728-747, May.
    3. Chiara Bocci & Laura Grassini & Emilia Rocco, 2021. "A multiple inflated negative binomial hurdle regression model: analysis of the Italians’ tourism behaviour during the Great Recession," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 30(4), pages 1109-1133, October.
    4. Jorge Moll-de-Alba & Lluís Prats & Lluís Coromina, 2016. "The need to adapt to travel expenditure patterns. A study comparing business and leisure tourists in Barcelona," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 253-267, August.
    5. Quan Zhou & Kai Zhu & Ling Kang & Lóránt Dénes Dávid, 2023. "Tea Culture Tourism Perception: A Study on the Harmony of Importance and Performance," Sustainability, MDPI, vol. 15(3), pages 1-13, February.
    6. Ferrer-Rosell, Berta & Martínez-Garcia, Esther & Coenders, Germà, 2014. "Package and no-frills air carriers as moderators of length of stay," Tourism Management, Elsevier, vol. 42(C), pages 114-122.
    7. Marko Sarstedt & Christian M Ringle & Jun-Hwa Cheah & Hiram Ting & Ovidiu I Moisescu & Lacramioara Radomir, 2020. "Structural model robustness checks in PLS-SEM," Tourism Economics, , vol. 26(4), pages 531-554, June.
    8. Gómez-Déniz, E. & Pérez-Rodríguez, J.V., 2019. "Modelling bimodality of length of tourist stay," Annals of Tourism Research, Elsevier, vol. 75(C), pages 131-151.
    9. Grigolon, Anna B. & Borgers, Aloys W.J. & Kemperman, Astrid D.A.M. & Timmermans, Harry J.P., 2014. "Vacation length choice: A dynamic mixed multinomial logit model," Tourism Management, Elsevier, vol. 41(C), pages 158-167.
    10. Alén, Elisa & Nicolau, Juan Luis & Losada, Nieves & Domínguez, Trinidad, 2014. "Determinant factors of senior tourists’ length of stay," Annals of Tourism Research, Elsevier, vol. 49(C), pages 19-32.
    11. Rodríguez, Xosé A. & Martínez-Roget, Fidel & González-Murias, Pilar, 2018. "Length of stay: Evidence from Santiago de Compostela," Annals of Tourism Research, Elsevier, vol. 68(C), pages 9-19.
    12. Jackman, Mahalia & Lorde, Troy & Naitram, Simon & Greenaway, Tori, 2020. "Distance matters: the impact of physical and relative distance on pleasure tourists' length of stay in Barbados," Annals of Tourism Research, Elsevier, vol. 80(C).
    13. Habibullah, Muzafar & Haji Din, Badariah & Tan, Siow-Hooi, 2018. "Does Country with Multi-ethnic, Multi-linguistic and Multi-religious Society Induce Tourist Arrivals? Worldwide Evidence," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 52(1), pages 105-115.
    14. Jian Ming Luo & Chi Fung Lam & Ben Haobin Ye, 2019. "Barriers for the Sustainable Development of Entertainment Tourism in Macau," Sustainability, MDPI, vol. 11(7), pages 1-13, April.
    15. Pierpaolo D'Urso & Girish Prayag & Marta Disegna & Riccardo Massari, 2013. "Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers," BEMPS - Bozen Economics & Management Paper Series BEMPS13, Faculty of Economics and Management at the Free University of Bozen.
    16. Thrane, Christer, 2016. "Students' summer tourism: Determinants of length of stay (LOS)," Tourism Management, Elsevier, vol. 54(C), pages 178-184.
    17. Joachim Josef Nigg & Sarah Eichelberger, 2021. "Sustainable Product Development for Accessible Tourism: Case Studies Demonstrating the Need for Stakeholder Collaboration," Sustainability, MDPI, vol. 13(20), pages 1-13, October.
    18. Aguilar, Mª. Isabel & Díaz, Bárbara, 2019. "Length of stay of international tourists in Spain: A parametric survival analysis," Annals of Tourism Research, Elsevier, vol. 79(C).
    19. Francisco Rejón-Guardia & María Antonia García-Sastre & Margarita Alemany-Hormaeche, 2018. "Motivation-based behaviour and latent class segmentation of cycling tourists," Tourism Economics, , vol. 24(2), pages 204-217, March.
    20. van Esch, Patrick & Arli, Denni & Gheshlaghi, Mahnaz Haji, 2020. "Creating an effective self-managed service climate for frontline service employees," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mje:mjejnl:v:15:y:2019:i:2:81-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Nikola Draskovic Jelcic (email available below). General contact details of provider: http://www.mnje.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.