IDEAS home Printed from https://ideas.repec.org/a/mje/mjejnl/v14y2018i3p129-142.html
   My bibliography  Save this article

Algorithm of Forming the Category Management in the Diy Market Segment Functioning and Reserves for Their Sustainable Development

Author

Listed:
  • Yevgeny Romat
  • Yuliia Biliavska

Abstract

The aim of the paper is to formulate a scientifically grounded and expedient for use in practice algorithm of the formation of category management in the DIY segment. The subject of research is not only this technology but also its commercial exploitation. The basic hypothesis is that category management which is understood as the formation and implementation of the technology management of the product range by using information and innovation support, strategy generation and methodical use of management tools for making the key competence and ensuring long-term competitiveness of the enterprise. Category management is developing fast in Ukraine and provides a balanced work of the company in any segment of the market that is connected with the retailer.

Suggested Citation

  • Yevgeny Romat & Yuliia Biliavska, 2018. "Algorithm of Forming the Category Management in the Diy Market Segment Functioning and Reserves for Their Sustainable Development," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 14(3), pages 129-142.
    • Handle: RePEc:mje:mjejnl:v:14:y:2018:i:3:p:129-142
    as

    Download full text from publisher

    File URL: http://repec.mnje.com/mje/2018/v14-n03/mje_2018_v14-n03-a19.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mje:mjejnl:v:14:y:2018:i:3:p:129-142. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Nikola Draskovic Jelcic (email available below). General contact details of provider: http://www.mnje.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.