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Web 2.0 Technologies in Internal and External Communications in the Banking Sector

Author

Listed:
  • Marton Sakal

    (University of Novi Sad)

  • Predrag Matkovic

    (University of Novi Sad)

  • Pere Tumbas

    (University of Novi Sad)

Abstract

In a setting where the market-based economy is gradually yielding to a network-based economy, and social and economic relations are increasingly based on networking, banks are not exempt from changes brought about by developments in ICT and the Internet permeating every pore of social and economic life. Over the past few years, Web 2.0 technologies have made a significant impact on internal and external information flow in banking organizations, changing their analogue nature into digital, through blogs, wikis, multimedia sharing and social networking sites.Key words: financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services.

Suggested Citation

  • Marton Sakal & Predrag Matkovic & Pere Tumbas, 2011. "Web 2.0 Technologies in Internal and External Communications in the Banking Sector," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 7(02), pages 87-97.
    • Handle: RePEc:mic:tmpjrn:v:7:y:2011:i:02:p:87-97
    as

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    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2011/02/TMP_2011_02_11.pdf
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    References listed on IDEAS

    as
    1. Heng, Stefan & Meyer, Thomas & Stobbe, Antje, 2007. "Implications of Web 2.0 for financial institutions: Be a driver, not a passenger," MPRA Paper 4316, University Library of Munich, Germany, revised 31 Jul 2007.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    financial institutions; banking sector; Web 2.0; blogs; wikis; multimedia sharing; social networking; Web 2.0 applications/services;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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