IDEAS home Printed from https://ideas.repec.org/a/mic/esfjrn/v11y2014i1p41-51.html
   My bibliography  Save this article

Abaúj civil szervezeteinek kommunikációs kihívásai

Author

Listed:
  • Rita Gulyásné Kerekes

    (University of Miskolc)

Abstract

A civil szervezetek a profitorientált szektorhoz hasonló kommunikációs kihívásokkal találják szemben magukat, amelyek megoldásához azonban szerényebb források és sokszor a szakértelem hiánya is pá-rosul, különösen elmaradott térségekben. A tanulmány a társadalmi marketing témaköreinek érintése mellett egy empirikus kutatás – mélyinterjú sorozat – eredményein alapulva igyekszik áttekintést és segédeszközt adni a civil szervezetek számára kommunikációs aktivitásuk szervezéséhez, hatékonyabbá és hatásosabbá tételéhez.

Suggested Citation

  • Rita Gulyásné Kerekes, 2014. "Abaúj civil szervezeteinek kommunikációs kihívásai," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 11(1), pages 41-51.
    • Handle: RePEc:mic:esfjrn:v:11:y:2014:i:1:p:41-51
    as

    Download full text from publisher

    File URL: http://www.strategiaifuzetek.hu/files/81/stratfuz_2014_1_08_18.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    nonprofit; civil; marketingkommunikáció;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mic:esfjrn:v:11:y:2014:i:1:p:41-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/vgtmihu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.