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Casual Learning within TikTok

Author

Listed:
  • Knut Linke

    (Erasmus University of Applied Sciences, Management Department, Basel, Switzerland)

Abstract

The field of social networks on the Internet is subject to a now slower, but still constant change. In the current market, TikTok has become a serious medium in the field of social networks. Like any social network, TikTok can work as a learning platform. This paper first briefly introduces the development and functions of TikTok to provide a basis for understanding the network. Within this paper, the focus in the content of TikTok is set on the field of Learning Nuggets and Casual Learning. TikTok itself is very suitable for short learning videos, as the network focuses on video content on the one hand and only allows short videos on the other. In the area of Learning Nuggets, practical examples are briefly present with which learning content can be successful conveyed in German-speaking countries. The article concludes with a recommendation on how companies can use TikTok for corporate communications in the context of Learning Nuggets, as well as a conclusion that briefly reflects on the article.

Suggested Citation

  • Knut Linke, 2022. "Casual Learning within TikTok," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 7(3), pages 7-13, March.
    • Handle: RePEc:mgs:jibrme:v:7:y:2022:i:3:p:7-13
    DOI: 10.18775/jibrm.1849-8558.2015.73.3001
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    More about this item

    Keywords

    TikTok; Social Media Marketing; Casual Learning; Learning Nuggets;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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