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Online Reputation of Selected Car Brands

Author

Listed:
  • Stefan Tewes

    (FOM University of Applied Sciences, Essen, Germany)

  • Carolin Tewes

    (FOM University of Applied Sciences, Essen, Germany)

  • Clemens Jager

    (FOM University of Applied Sciences, Essen, Germany)

Abstract

In times of digital transformation and permanent change, the analysis and further development of the business models are essential to be successful in the future. The 9×9 of future business models offer companies a framework for transforming their business model based on digitally shaped changes. The foundation of this approach is the value proposition, which is differentiated for new lifestyles in the future. It takes into account various trend influences, which affects all building blocks of a business model. These include the customers, the partners, and the network, but also the resources, the channels, the finances as well as the skills and activities of the company. In general, a business model must be viewed holistically in the future if it should be successful in the long term. More than ever, the influence of digital, technological and megatrends is critical to success. In summary, the following questions are answered: Fundamentals of future business models: Which building blocks are considered in the digital transformation? Influence of trends: What is driving digital and social transformation? The 9×9 of future transformation: How do technological and social influences affect business models?

Suggested Citation

  • Stefan Tewes & Carolin Tewes & Clemens Jager, 2018. "Online Reputation of Selected Car Brands," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 4(5), pages 39-48, December.
    • Handle: RePEc:mgs:ijoied:v:4:y:2018:i:5:p:39-48
    DOI: 10.18775/ijied.1849-7551-7020.2015.45.2004
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    More about this item

    Keywords

    Business models; Digital transformation; Future thinking; Business model Innovation; Megatrends; Technological and social influences;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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